Quick tips to improve your pet website ranking on Google.
I get frustrated when I see great pet businesses whose website structures are holding them back. Let me go through just a few of the easiest and quickest fixes to these problems.
A typical pet website will have five pages and call their pages something like:
The names of these pages do not tell Google what you offer and where you offer it. You shouldn’t have one service page and it shouldn’t be called services. Instead, you should have a single page per each service you offer. They might look like this:
So we combine our service(s) and the major service area(s) we cover into our file names.
Why should I do this?
Most websites only rank for their homepage. This is a big problem! Your homepage should be optimized for one thing and it’s your company name. Most pet websites rank for all their keywords for their homepage. Instead, you should have an individual page dedicated to each service.
Which do you think Google considers a better result for “dog walking in Portland Oregon.”
Your homepage with tons of content related to lots of topics. Only a small part of the page is dedicated to dog walking. None of the images have your keywords in them.
Now compare it to this:
- A page called www.mywebsite.com/dog-walker-portland-or.
- An image on the page called “dog walker portland or.”
- All the content on the page related to dog walking and Portland, Oregon.
- A map embedded on your page with a pin on Portland, Oregon.
- I could go on and on about the ways to tell Google this page is about dog walkers in Portland Oregon.
Make a service page for every service + location you offer. If needed hire a writer to help you with content. Personally I’d recommend writers on UpWork.
You might also be interested in how to add SSL/HTTPS to your pet website.